
Primark and Coleen Rooney reunite for the launch of the new By Coleen AW 2026 collection.
Discover versatile, comfortable and easy-to-style pieces designed for every part of your day. The collection includes everyday essentials, knitwear, relaxed tailoring and accessories in seasonal shades such as burgundy, cognac and navy.
Available at Primark from July 28, with prices starting from €3.50.
In August, the By Coleen children’s collection will launch for the first time, featuring clothing for boys and girls aged 7 to 15, with prices starting from €10.
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